Cookie Policy
Last updated: January 2026
LUDEXIA LTD (“melsorai”, “we”, “us”) uses cookies and similar tracking technologies on melsorai.com (the “Website”) to enhance your experience, analyze usage, and support our services. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
By continuing to use our Website, you consent to our use of cookies as described in this policy, unless you have disabled them in your browser settings.
1. What are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
How Cookies Work:
When you visit our Website, we may send one or more cookies to your device. These cookies enable us to recognize your device and store some information about your preferences or past actions.
Types of Cookies by Duration:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device for a set period or until you delete them
2. Essential Cookies (Strictly Necessary)
These cookies are essential for the Website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the Website to work.
Examples: Session cookies, authentication tokens, security cookies, load balancing cookies
3. Analytics Cookies (Performance Cookies)
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve how our Website works.
Examples: Google Analytics, page view tracking, user journey analysis, performance monitoring
4. Marketing Cookies (Advertising Cookies)
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
Examples: Advertising cookies, social media cookies, retargeting cookies, conversion tracking
5. How Long Do Cookies Last?
Session Cookies:
These are temporary cookies that expire when you close your browser.
Persistent Cookies:
These remain on your device for a set period (which can range from days to years) or until you delete them.
6. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide other services.
Common Third-Party Services:
- Google Analytics: Website analytics and performance tracking
- Payment Processors: Secure payment processing
7. Managing Your Cookie Preferences
You have several options to control or limit how cookies are used on your device. Please note that blocking or deleting cookies may impact your experience on our Website.
Browser Settings:
Most web browsers allow you to control cookies through their settings. You can refuse all cookies, accept cookies only from first-party websites, or delete cookies when you close your browser.
8. Legal Basis & Your Rights (UK/EU)
Under UK GDPR and EU GDPR, we process cookies based on the following legal bases:
- Essential Cookies: Necessary for the performance of a contract or to comply with legal obligations
- Functional & Analytics Cookies: Based on legitimate interests or your consent
- Marketing Cookies: Based on your consent
You have the right to withdraw your consent at any time. For more information about your data protection rights, please see our Privacy Policy.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last updated” date will be revised accordingly.
Questions About Cookies?
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: info@melsorai.com
Postal Address:
LUDEXIA LTD
24-26 Arcadia Avenue Fin009, London, United Kingdom, N3 2JU